The largest B2B event of the Swisscom AG, the Swisscom Dialog Arena, took place on 5 and 6 November 2019 at KKL Luzern. Around 750 people visited the diverse event, consisting of a plenary session, a generous networking area with demonstrations, cases, and much more, as well as numerous breakout sessions.
The interactive exhibition, in keeping with the topic “data-driven”, took place in the spacious Lucerne Hall and was designed and set up by Swisscom together with external suppliers. For the plenary session, the Concert Hall was equipped with two large LED walls.
Naturally, the culinary well-being of guests was also ensured. In the courtyard, market stalls and food trucks served delicacies related to the topic of duality. The burger station, for example, also offered falafel and insect burgers in addition to beef burgers. Thus, apart from the event’s content, even the food held surprises for the audience.
– Bruno Keller, Event Manager